THE LOVE & LOVELY

The love & lovely is an all-inclusive cosmetic brand. At the love and lovely, we believe in the concept of spreading self love and celebrating your skin tone, hair color and texture and your unique body shape. In every collection, we put forward the philosophy of bringing to light the importance of self appreciation. We challenge the existing beauty standards of 2020 and serve to redefine the true meaning of beauty. 

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The proposal for this brand came about from a project. While collecting items which idealize and objectify women I found in my own Indian culture the obsession with fair complection which ranged from households to job advertisements. I found the skin-care product called fair&lovely. From which I then recreated love&lovely, to give a completely new message. This brand not only pertains to skin tones but to hair colors&textures and different body shapes. Through my research I found the multiple layers of idealization of women in not only India but all around the world we face this idealization which hampers with the self esteem and self worth of young girls and women. Therefore while you may find love and lovely products to be empty on the inside, we productive you with products without a cost price along with a free shipping. While we come together to break the notions of the universal problem of idealization and highlight the concepts of self acceptance and love.

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